Who is ALUTA
“A luta continua, vitória é certa’ – 'The struggle continues. Victory is certain!”.
This was the war cry to Mozambican freedom fighters during their fight for independence.
Aluta sunglasses taps into the vast reservoir to tell authentic stories of African Excellence.
Aluta sunglasses draw its inspiration from the contributions made by sons and daughters of the African soil and the Diaspora and as
such, strives to embody the spirit of pan-africanism and revolutionary ethos.
We are about breaking free from the mould of conventional thinking, standing out from the crowd in a world that thrives on conformity.
Aluta is about self expression whilst affirming our heritage.